The atonCRM Blog

Insights on sales strategy, AI-powered CRM, and how top teams navigate to success.

Featured Article
Sales StrategyJanuary 15, 202612 min read

Why Sales Teams Are Abandoning Legacy CRMs (And Where They're Heading Instead)

After two decades of Salesforce dominance, sales teams are doing something their vendors never expected: they're leaving. Not because the economy is bad. But because their CRM is actively working against them.

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AI in Sales11 min

AI in Sales: How Intelligent CRMs Are Changing the Game in 2026

The AI revolution in sales isn't coming. It's here. And the teams that understand how to harness it are opening a gap that will be nearly impossible for laggards to close.

January 10, 2026Read
CRM Tips9 min

The Hidden Costs of CRM: What You're Really Paying

The sticker price is never the real price with enterprise CRM. A mid-sized company thinking they're paying $99,000 annually is often actually paying $404,000.

January 5, 2026Read
Sales Strategy8 min

Quote to Signature: How to Close Deals 50% Faster

The average proposal sits unsigned for 11 days. Every day of delay increases the chance the deal dies. Here's how to close that gap.

December 28, 2025Read
AI in Sales10 min

Why Your Sales Forecast Is Wrong (And How to Fix It)

Your sales forecast is probably wrong. And you know it. Here's why traditional forecasting fails and how AI is finally making accurate predictions possible.

December 20, 2025Read

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