The Problem We Lived
In 2022, our founder was running a 30-person sales team at a growing SaaS company. Like most sales leaders, he inherited Salesforce—and immediately felt the weight of it.
The problems were everywhere:
- •Reps spent more time logging data than talking to customers
- •Forecasts were guesses dressed up in dashboards
- •Every feature needed cost extra
- •Simple customizations required expensive consultants
- •The team actively avoided using the CRM
He tried the alternatives. HubSpot was better, but designed for marketers. Pipedrive was simpler, but lacked intelligence. Every option felt like a compromise.
So he built what he wished existed.
A CRM with AI that actually guides deals to close. E-signature built in, not bolted on. Pricing that doesn't punish you for growing. And a design philosophy that respects your team's time.
That's atonCRM.
Why "aton"?
Aid to Navigation
In maritime navigation, ATON stands for "Aid to Navigation"—the buoys, lighthouses, beacons, and GPS systems that guide vessels safely to their destination.
Every captain depends on these aids. They don't steer the ship, but they illuminate hazards, mark the channels, and show the way forward.
That's exactly what we built.
atonCRM is your AI-powered navigation aid. It doesn't replace your team's expertise—it amplifies it. AI Navigator shows where the opportunities are, warns of risks, and lights the path to closed deals.
We chose this name because it captures our mission: guide every sales team to their destination.
Our Mission
Help Sales Teams Succeed
We believe every sales team deserves tools that work for them, not against them.
AI that gives specific, actionable guidance—not vague insights
Pricing that's honest and predictable
Features built for salespeople, not IT departments
Support from people who've carried a quota
Our Values
The principles that guide everything we build
Speed to Value
Your team doesn't have time for 6-month implementations. We deliver value on day one. Migrate in 2 days. See results in week one.
Transparent Pricing
No hidden fees. No surprise charges. No nickel-and-diming. What you see is what you pay.
Practical AI
We don't do AI for AI's sake. Every AI feature answers one question: "What should I do next to close this deal?"
Respect for Your Data
Your customer data is sacred. We don't sell it, mine it, or lock you in. Export everything anytime.
Human Support
When you need help, you talk to people—not bots. Our support team has real sales experience.
By the Numbers
The impact we've made together
500+
Sales Teams
Using atonCRM daily
8M+
Deals Tracked
Across all customers
$2B+
Pipeline Managed
Total deal value
47%
Close Rate Increase
Average improvement
The atonCRM Promise
We will never:
- ×Raise prices without 12 months notice
- ×Hold your data hostage
- ×Sell or share your customer data
- ×Require multi-year contracts
- ×Charge for basic support
We will always:
- ✓Ship features customers request
- ✓Respond to support within SLA
- ✓Be transparent about issues
- ✓Give you the option to self-host
- ✓Treat your business like our business
Frequently Asked Questions
We're Hiring
We're looking for talented people who want to help sales teams succeed.
View Open Positions →Partner With Us
Implementation partners, technology partners, and resellers—we'd love to work together.
Learn About Partnerships →